The Century of the Car
For the developed world the car was the ultimate symbol of the last century. For the developing world it has been the ultimate aspiration which, many thought would come to fruition in this one. However just as Indians were thinking of the Nano as the model T Ford for India, albeit one century late, comes the economic downturn and many of these dreams seem to be turning to dust. The pioneers of the automobile industry in Detroit are in dire straits. The mighty three automobile makers of the USA, all based in Detroit, are on the verge of closure To many , Detroit is the home of the automobile, and home to three of Americas biggest car makers: General Motors, Ford and Chrysler. In the heady post World War II days they made as many as 80% of all the world’s cars. The Chief Executive of General Motors Charlie Wilson famously said “What is good for General Motors is good for America”. These automakers spent the last two decades fighting all regulatory measures that were proposed by...